London

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About London

London is an iconic city that remains a key global hub. As a gateway to every corner of the globe, and with a time zone that sits conveniently between the United States and the Far East, its well positioned as a global financial centre.

Whilst it is true to say that many choose to invest in London due to its position as a financial hub, an increasing number of buyers are attracted by London’s history, architecture, and lifestyle options.

London’s Real Estate Market

Following the financial crisis, the central London property market rebounded quickly, from late 2009 the market saw capital appreciation year-on-year of 10% until its peak in April 2014. However, subsequent political uncertainty, combined with a growing number of taxes on high-value property, meant average prices fell 17% from its peak until the first quarter of 2020. Prior to COVID-19 there were tentative signs the market had turned. The strong general election win for Boris Johnson, brought an end to a long period of Brexit-related uncertainty. As a result, the market saw its first quarter on quarter increase in over five years and a period of house price inflation that had been overdue, was on the horizon.

The ongoing global coronavirus pandemic stalled the growth in the Prime London sales market, but it is now showing some rapid signs of recovery. Even without significant reopening of international travel, transaction volumes in the first half of 2021 exceeded levels seen at previous peaks in 2007 and 2014. The market activity though is yet to realise significant price growth. Prices in prime central London grew by 0.3% in the year and while it wasn’t a large increase, it was the first annual rise in five years.

London’s Key Areas

Mayfair

Surrounded by world class hotels, fine dining restaurants and luxury shopping, Mayfair comprises some of the most famous residential addresses in London including, Grosvenor Square, Berkeley Square, Park Lane, and Curzon Street.

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Belgravia

Known as the Grosvenor Estate, Belgravia lies south-west of Buckingham Palace and features many luxury boutiques and restaurants along Elizabeth, Motcomb and Ebury Streets. The small area that makes up Belgravia is an exclusive, highly sought-after neighbourhood that is internationally renowned.

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Knightsbridge

Lying directly alongside Hyde Park, Knightsbridge is famous for its luxurious residential property and the finest retail including Harrods, Harvey Nichols and the numerous fashion designers on Sloane Street. With its classical architecture it remains one of the most desirable areas in the world.

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Chelsea

Located in the west of the city and bound by the River Thames to the south and Knightsbridge to the north, Chelsea is well known for the King’s Road which hosts a selection of boutiques, fine dining restaurants as well as the famous Saatchi Gallery.

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Marylebone

Bordered by Oxford Street to the south and up to Regent’s Park in the north, Marylebone is known as a true urban village that is centred around Marylebone High Street with its charming coffee shops, eateries, and boutiques.

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South Kensington

An area of cultural importance, South Kensington is home to some of the London’s most prestigious landmarks and universities. Boarding Hyde Park it is also one of the central London`s most desirable residential areas, known for its handsome villa-style houses overlooking communal gardens and leafy squares

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